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Web content manager salary
Average web content manager salary
$74,186
Average Web Content Manager Salary
The average salary for a Web Content Manager in the United States stands at $74,186 annually. Salaries can vary based on factors such as location, experience, and industry. For instance, web content managers in major metropolitan areas often command higher wages due to the cost of living and competitive job markets.
Salary by Experience Level
Entry-level positions may start around $50,000, while experienced managers can earn upwards of $100,000. As with most careers, gaining experience and developing a strong portfolio can lead to increased earning potential.
Where to Find Higher Salaries
States like California and New York often offer some of the highest salaries for web content managers. Additionally, industries such as technology and e-commerce tend to provide better compensation packages, including bonuses and benefits.
Job Opportunities
With the growth of digital marketing, the demand for skilled web content managers continues to rise. Job seekers can find opportunities across various sectors, from startups to established corporations. Visit Zippia to explore available positions and take the next step in your career.
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Where can a Web Content Manager earn more?
Web content manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level web content manager | $55,100 | $26.48 |
| Mid-level web content manager | $58,800 | $28.28 |
| Senior-level web content manager | $134,000 | $64.33 |
Web content manager salary estimates from across the web
Average web content manager salary by state
The average web content manager salary in California, New Jersey, and Washington are the highest in the U.S. The lowest average web content manager salary states are Alabama, Arkansas, and Wyoming.
- State view
- County view
Highest paying states for web content managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $101,130 | $48.62 |
| 2 | Washington | $91,305 | $43.90 |
| 3 | New Jersey | $92,042 | $44.25 |
| 4 | Illinois | $82,776 | $39.80 |
| 5 | Arizona | $81,330 | $39.10 |
| 6 | Massachusetts | $80,733 | $38.81 |
| 7 | Michigan | $80,298 | $38.60 |
| 8 | Rhode Island | $76,338 | $36.70 |
| 9 | Delaware | $82,963 | $39.89 |
| 10 | Nevada | $78,421 | $37.70 |
| 11 | New York | $77,441 | $37.23 |
| 12 | Wisconsin | $77,878 | $37.44 |
| 13 | Ohio | $76,280 | $36.67 |
| 14 | Oregon | $75,117 | $36.11 |
| 15 | Idaho | $77,676 | $37.34 |
| 16 | Hawaii | $88,889 | $42.74 |
| 17 | Pennsylvania | $72,214 | $34.72 |
| 18 | New Hampshire | $75,916 | $36.50 |
| 19 | South Carolina | $76,834 | $36.94 |
| 20 | Connecticut | $73,228 | $35.21 |
| 21 | North Dakota | $75,788 | $36.44 |
| 22 | Virginia | $71,093 | $34.18 |
| 23 | Utah | $67,229 | $32.32 |
| 24 | Vermont | $69,231 | $33.28 |
| 25 | Tennessee | $68,884 | $33.12 |
| 26 | New Mexico | $71,644 | $34.44 |
| 27 | District of Columbia | $69,425 | $33.38 |
| 28 | Maine | $71,967 | $34.60 |
| 29 | North Carolina | $66,761 | $32.10 |
| 30 | Maryland | $69,667 | $33.49 |
| 31 | Indiana | $69,771 | $33.54 |
| 32 | West Virginia | $70,193 | $33.75 |
| 33 | Kentucky | $68,509 | $32.94 |
| 34 | Montana | $64,247 | $30.89 |
| 35 | Florida | $64,572 | $31.04 |
| 36 | Minnesota | $62,932 | $30.26 |
| 37 | South Dakota | $65,996 | $31.73 |
| 38 | Texas | $63,029 | $30.30 |
| 39 | Kansas | $64,284 | $30.91 |
| 40 | Colorado | $62,759 | $30.17 |
| 41 | Alaska | $66,583 | $32.01 |
| 42 | Nebraska | $61,689 | $29.66 |
| 43 | Arkansas | $60,555 | $29.11 |
| 44 | Iowa | $61,899 | $29.76 |
| 45 | Mississippi | $62,347 | $29.97 |
| 46 | Louisiana | $62,878 | $30.23 |
| 47 | Georgia | $57,566 | $27.68 |
| 48 | Alabama | $61,076 | $29.36 |
| 49 | Missouri | $57,029 | $27.42 |
| 50 | Wyoming | $59,629 | $28.67 |
| 51 | Oklahoma | $55,503 | $26.68 |
Highest paying cities for web content managers
The highest-paying cities for web content managers are San Mateo, CA, Seattle, WA, and Kingman, AZ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Mateo, CA | $109,996 | $52.88 |
| 2 | Seattle, WA | $92,077 | $44.27 |
| 3 | Kingman, AZ | $90,367 | $43.45 |
| 4 | Evanston, IL | $83,393 | $40.09 |
| 5 | Boston, MA | $80,617 | $38.76 |
| 6 | Detroit, MI | $80,516 | $38.71 |
| 7 | New York, NY | $77,807 | $37.41 |
| 8 | Cleveland, OH | $77,547 | $37.28 |
| 9 | Fargo, ND | $75,858 | $36.47 |
| 10 | Stamford, CT | $74,110 | $35.63 |
| 11 | Philadelphia, PA | $72,607 | $34.91 |
| 12 | Arlington, VA | $72,173 | $34.70 |
| 13 | Knoxville, TN | $71,713 | $34.48 |
| 14 | Columbia, MD | $69,643 | $33.48 |
| 15 | Indianapolis, IN | $69,581 | $33.45 |
| 16 | Washington, DC | $69,431 | $33.38 |
| 17 | Miami, FL | $64,832 | $31.17 |
| 18 | Charlotte, NC | $64,741 | $31.13 |
| 19 | Austin, TX | $63,992 | $30.77 |
| 20 | Minneapolis, MN | $63,012 | $30.29 |
Web content manager salary details
A web content manager's salary ranges from $49,000 a year at the 10th percentile to $110,000 at the 90th percentile.
What is a web content manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $110,000 | $9,167 | $53 |
| 75th Percentile | $91,000 | $7,583 | $44 |
| Average | $74,186 | $6,182 | $36 |
| 25th Percentile | $60,000 | $5,000 | $29 |
| 10th Percentile | $49,000 | $4,083 | $24 |
Highest paying web content manager jobs
The highest paying types of web content managers are product manager, market development manager, and development manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Strategy | $109,831 | $9,153 | $52.80 | 148,326 |
| Web Producer | $68,376 | $5,698 | $32.87 | 17,519 |
| Digital Marketing Manager | $99,563 | $8,297 | $47.87 | 126,137 |
| Social Media Manager | $70,287 | $5,857 | $33.79 | 105,475 |
| Online Marketing Manager | $96,212 | $8,018 | $46.26 | 111,303 |
| Pricing Manager | $109,525 | $9,127 | $52.66 | 119,997 |
Top companies hiring web content managers now:
Which companies pay web content managers the most?
Web content manager salaries at Gap Inc. and Gartner are the highest-paying according to our most recent salary estimates. In addition, the average web content manager salary at companies like Accenture and Mannatech are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Gap Inc. | $104,731 | $50.35 |
| 2 | Gartner | $98,266 | $47.24 |
| 3 | Accenture | $97,787 | $47.01 |
| 4 | Mannatech | $96,691 | $46.49 |
| 5 | Northrop Grumman | $95,957 | $46.13 |
| 6 | Tyson Foods | $91,212 | $43.85 |
| 7 | Commonwealth | $89,684 | $43.12 |
| 8 | RingCentral | $84,976 | $40.85 |
| 9 | KPMG LLP | $82,795 | $39.81 |
| 10 | VIVA USA | $80,915 | $38.90 |
| 11 | TalentBurst | $80,067 | $38.49 |
| 12 | Metropolitan Transit Authority of Harris County | $80,030 | $38.48 |
| 13 | The Marlin Company | $79,979 | $38.45 |
| 14 | ADL SERVICES | $78,272 | $37.63 |
| 15 | SunPower | $76,815 | $36.93 |
| 16 | Norwegian Cruise Line | $72,243 | $34.73 |
| 17 | Ottobock N. America | $71,705 | $34.47 |
| 18 | Self-Realization Fellowship | $71,672 | $34.46 |
| 19 | Hireology | $71,504 | $34.38 |
| 20 | Robert Half | $70,394 | $33.84 |
Wage gap by gender, race and education
Web Content Manager salary by industry
The average web content manager salary varies across industries:
- The average web content manager salary in the technology industry is $93,994, the highest of any industry.
- The average web content manager salary in the finance industry is $80,017.
- Web content managers in the retail industry earn an average salary of $67,455, the lowest of any industry.
Highest paying industries for web content managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $93,994 | $45.19 |
| 2 | Manufacturing | $80,017 | $38.47 |
| 3 | Professional | $78,512 | $37.75 |
| 4 | Media | $75,266 | $36.19 |
| 5 | Health Care | $71,513 | $34.38 |
| 6 | Non Profits | $70,894 | $34.08 |
| 7 | Education | $68,775 | $33.06 |
| 8 | Retail | $67,455 | $32.43 |
High paying web content manager jobs
Web content manager salary trends
The average web content manager salary has risen by $13,650 over the last ten years. In 2014, the average web content manager earned $60,536 annually, but today, they earn $74,186 a year. That works out to a 8% change in pay for web content managers over the last decade.
Compare web content manager salaries for cities or states with the national average over time.
Average web content manager salary over time
Compare web content manager salaries for individual cities or states with the national average.
Web content manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $74,200 | $35.67 | +3.7% |
| 2024 | $71,400 | $34.33 | +1.9% |
| 2023 | $70,100 | $33.69 | +1.5% |
| 2022 | $69,000 | $33.17 | +0.8% |
| 2021 | $68,500 | $32.91 | +1.9% |
Recently added web content manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Loyola University of Chicago Inc. | Ssom Web Content Manager | Chicago, IL | 06/28/2025 | $65,000 |
| Arizona Department of Administration | Web Content Manager | Phoenix, AZ | 06/27/2025 | $68,000 |
| Atlantis Bahamas | Web Content Manager | Fort Lauderdale, FL | 06/12/2025 | $55,000 |
| Nexstar Media | Dual Market Web Content Manager | Elmira, NY | 06/05/2025 | $37,566 |
| Nexstar Media Group Inc. | Dual Market Web Content Manager | Elmira, NY | 06/04/2025 | $37,566 |
| Atlantis Bahamas | Web Content Manager | Fort Lauderdale, FL | 05/28/2025 | $55,000 |
| Chickasaw Nation Industries | Web Content Manager | Fort Washington, MD | 05/25/2025 | $70,000 |
| Chickasaw Nation Industries | Web Content Manager | Washington, DC | 05/25/2025 | $70,000 |
| New York University | Website and Content Management Systems Manager | New York, NY | 05/21/2025 | $115,000 |
| University at Albany | Web Content Manager-Office of Communications . | Albany, NY | 05/06/2025 | $68,000 |
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