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Search strategist vs director, search marketing strategies

The differences between search strategists and directors, search marketing strategies can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search strategist and a director, search marketing strategies. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $82,098 average annual salary of a search strategist.

The top three skills for a search strategist include digital marketing, google analytics and paid search. The most important skills for a director, search marketing strategies are digital marketing, paid search, and SEM.

Search strategist vs director, search marketing strategies overview

Search StrategistDirector, Search Marketing Strategies
Yearly salary$82,098$112,940
Hourly rate$39.47$54.30
Growth rate10%10%
Number of jobs9,33974,336
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Average age4444
Years of experience22

Search strategist vs director, search marketing strategies salary

Search strategists and directors, search marketing strategies have different pay scales, as shown below.

Search StrategistDirector, Search Marketing Strategies
Average salary$82,098$112,940
Salary rangeBetween $56,000 And $118,000Between $71,000 And $177,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyGoogle-
Best paying industryHealth Care-

Differences between search strategist and director, search marketing strategies education

There are a few differences between a search strategist and a director, search marketing strategies in terms of educational background:

Search StrategistDirector, Search Marketing Strategies
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Most common majorMarketingBusiness
Most common collegeNorthwestern UniversitySUNY at Binghamton

Search strategist vs director, search marketing strategies demographics

Here are the differences between search strategists' and directors, search marketing strategies' demographics:

Search StrategistDirector, Search Marketing Strategies
Average age4444
Gender ratioMale, 76.7% Female, 23.3%Male, 80.6% Female, 19.4%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between search strategist and director, search marketing strategies duties and responsibilities

Search strategist example responsibilities.

  • Implement and manage SEO for web pages, YouTube, and blogs.
  • Manage 20k a month in client SEM campaigns using ROI, ROAS & Cost/conversion biding strategies.
  • Lead daily client calls regarding campaign performance, analysis, strategy, testing/learnings, and optimization impacts on all performance KPIs.
  • Provide graphic, CSS and html support for customer web pages, newsletters and email marketing campaigns.
  • Make HTML, CSS, and PHP changes to websites.
  • Work with multiple CMS's (WordPress, Joomla, Magento, etc . )
  • Show more

Director, search marketing strategies example responsibilities.

  • Develop SEM strategies in order to generate high quality leads for clients.
  • Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
  • Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
  • Track and analyze data to demonstrate success and ROI.
  • Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
  • Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.
  • Show more

Search strategist vs director, search marketing strategies skills

Common search strategist skills
  • Digital Marketing, 16%
  • Google Analytics, 9%
  • Paid Search, 8%
  • Keyword Research, 8%
  • User Experience, 5%
  • Marketing Campaigns, 5%
Common director, search marketing strategies skills
  • Digital Marketing, 15%
  • Paid Search, 14%
  • SEM, 13%
  • PPC, 9%
  • ROI, 7%
  • Search Engine Marketing, 6%

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