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The differences between search strategists and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a search strategist, becoming an online marketing manager takes usually requires 8-10 years. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $82,098 average annual salary of a search strategist.
The top three skills for a search strategist include digital marketing, google analytics and paid search. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Search Strategist | Online Marketing Manager | |
| Yearly salary | $82,098 | $96,212 |
| Hourly rate | $39.47 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 9,339 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 44 | 39 |
| Years of experience | 2 | 10 |
A search strategist varies depending on institution and roles in their different categories. This is an individual who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product. The duties and responsibilities include developing online marketing strategies and tactics and running simulations and possible outcomes to a strategy to help in revenue forecasting.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Search strategists and online marketing managers have different pay scales, as shown below.
| Search Strategist | Online Marketing Manager | |
| Average salary | $82,098 | $96,212 |
| Salary range | Between $56,000 And $118,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | |
| Best paying industry | Health Care | Utilities |
There are a few differences between a search strategist and an online marketing manager in terms of educational background:
| Search Strategist | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Marketing | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between search strategists' and online marketing managers' demographics:
| Search Strategist | Online Marketing Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 76.7% Female, 23.3% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 11% | 10% |