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Search strategist vs web marketing strategist

The differences between search strategists and web marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search strategist and a web marketing strategist. Additionally, a search strategist has an average salary of $82,098, which is higher than the $66,295 average annual salary of a web marketing strategist.

The top three skills for a search strategist include digital marketing, google analytics and paid search. The most important skills for a web marketing strategist are wordpress, digital marketing, and web traffic.

Search strategist vs web marketing strategist overview

Search StrategistWeb Marketing Strategist
Yearly salary$82,098$66,295
Hourly rate$39.47$31.87
Growth rate10%10%
Number of jobs9,33983,056
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age4444
Years of experience22

Search strategist vs web marketing strategist salary

Search strategists and web marketing strategists have different pay scales, as shown below.

Search StrategistWeb Marketing Strategist
Average salary$82,098$66,295
Salary rangeBetween $56,000 And $118,000Between $39,000 And $111,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyGoogle-
Best paying industryHealth Care-

Differences between search strategist and web marketing strategist education

There are a few differences between a search strategist and a web marketing strategist in terms of educational background:

Search StrategistWeb Marketing Strategist
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorMarketingMarketing
Most common collegeNorthwestern UniversityUniversity of Pennsylvania

Search strategist vs web marketing strategist demographics

Here are the differences between search strategists' and web marketing strategists' demographics:

Search StrategistWeb Marketing Strategist
Average age4444
Gender ratioMale, 76.7% Female, 23.3%Male, 62.1% Female, 37.9%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between search strategist and web marketing strategist duties and responsibilities

Search strategist example responsibilities.

  • Implement and manage SEO for web pages, YouTube, and blogs.
  • Manage 20k a month in client SEM campaigns using ROI, ROAS & Cost/conversion biding strategies.
  • Lead daily client calls regarding campaign performance, analysis, strategy, testing/learnings, and optimization impacts on all performance KPIs.
  • Provide graphic, CSS and html support for customer web pages, newsletters and email marketing campaigns.
  • Make HTML, CSS, and PHP changes to websites.
  • Work with multiple CMS's (WordPress, Joomla, Magento, etc . )
  • Show more

Web marketing strategist example responsibilities.

  • Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
  • Manage and place Facebook advertising for social media promotions.
  • Manage content-strategy and copywriting engagements for a global interactive ad agency.
  • Develop and execute search engine optimization (SEO) strategies for clients.
  • Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
  • Study market trends for clients to strategically modify and/or create new SEM campaigns.
  • Show more

Search strategist vs web marketing strategist skills

Common search strategist skills
  • Digital Marketing, 16%
  • Google Analytics, 9%
  • Paid Search, 8%
  • Keyword Research, 8%
  • User Experience, 5%
  • Marketing Campaigns, 5%
Common web marketing strategist skills
  • WordPress, 19%
  • Digital Marketing, 11%
  • Web Traffic, 10%
  • Content Strategy, 7%
  • Drupal, 4%
  • Email Campaigns, 4%

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