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Senior copywriter vs marketing communications writer

The differences between senior copywriters and marketing communications writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a senior copywriter and a marketing communications writer. Additionally, a senior copywriter has an average salary of $76,238, which is higher than the $70,481 average annual salary of a marketing communications writer.

The top three skills for a senior copywriter include copywriting, digital marketing and healthcare. The most important skills for a marketing communications writer are marketing campaigns, CRM, and web content.

Senior copywriter vs marketing communications writer overview

Senior CopywriterMarketing Communications Writer
Yearly salary$76,238$70,481
Hourly rate$36.65$33.89
Growth rate4%4%
Number of jobs11,34999,978
Job satisfaction3-
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Average age4242
Years of experience22

What does a senior copywriter do?

A Senior Copywriter is responsible for developing original written content. They generate immaculate copy for every brief.

What does a marketing communications writer do?

A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.

Senior copywriter vs marketing communications writer salary

Senior copywriters and marketing communications writers have different pay scales, as shown below.

Senior CopywriterMarketing Communications Writer
Average salary$76,238$70,481
Salary rangeBetween $50,000 And $115,000Between $43,000 And $113,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyDoorDashArrow Electronics
Best paying industryProfessionalFinance

Differences between senior copywriter and marketing communications writer education

There are a few differences between a senior copywriter and a marketing communications writer in terms of educational background:

Senior CopywriterMarketing Communications Writer
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Most common majorEnglishCommunication
Most common collegeMassachusetts Institute of TechnologyUniversity of Pennsylvania

Senior copywriter vs marketing communications writer demographics

Here are the differences between senior copywriters' and marketing communications writers' demographics:

Senior CopywriterMarketing Communications Writer
Average age4242
Gender ratioMale, 54.6% Female, 45.4%Male, 34.6% Female, 65.4%
Race ratioBlack or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between senior copywriter and marketing communications writer duties and responsibilities

Senior copywriter example responsibilities.

  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Maintain all sports teams' twitter and blog accounts.
  • Conceptualize and craft blog and Facebook posts to drive traffic to client websites.
  • Complete assignments covering diverse genres, including autobiographical, fiction, and financial planning.
  • Traffic jobs between creative and proofreading and ensure all dates are met and work are distributed equitably.
  • Document and maintain detail Wiki of frequent RFP questions and answers for the PCS and ORM solutions.
  • Show more

Marketing communications writer example responsibilities.

  • Manage budget and evaluate marketing ROI from online and direct mail campaigns.
  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Involve in developing the front-end applications using web technologies like HTML CSS and JavaScript.
  • Design and develop intranet web applications using JavaScript, HTML and CSS.
  • Provide copy for all marketing collateral pieces including brochures, PowerPoint presentations, correspondence to investors, and internal clients.
  • Provide writing, editing, and proofreading services to businesses.
  • Show more

Senior copywriter vs marketing communications writer skills

Common senior copywriter skills
  • Copywriting, 24%
  • Digital Marketing, 8%
  • Healthcare, 5%
  • SEO, 4%
  • Proofreading, 4%
  • Web Content, 4%
Common marketing communications writer skills
  • Marketing Campaigns, 9%
  • CRM, 8%
  • Web Content, 7%
  • B2B Marketing, 6%
  • Integrated Marketing, 6%
  • ROI, 6%

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