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The differences between senior copywriters and marketing writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a senior copywriter and a marketing writer. Additionally, a senior copywriter has an average salary of $76,238, which is higher than the $60,693 average annual salary of a marketing writer.
The top three skills for a senior copywriter include copywriting, digital marketing and healthcare. The most important skills for a marketing writer are digital marketing, content marketing, and wordpress.
| Senior Copywriter | Marketing Writer | |
| Yearly salary | $76,238 | $60,693 |
| Hourly rate | $36.65 | $29.18 |
| Growth rate | 4% | 4% |
| Number of jobs | 11,349 | 86,109 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 2 | 2 |
A Senior Copywriter is responsible for developing original written content. They generate immaculate copy for every brief.
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
Senior copywriters and marketing writers have different pay scales, as shown below.
| Senior Copywriter | Marketing Writer | |
| Average salary | $76,238 | $60,693 |
| Salary range | Between $50,000 And $115,000 | Between $36,000 And $101,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | DoorDash | Pacific Investment Management Company LLC |
| Best paying industry | Professional | Technology |
There are a few differences between a senior copywriter and a marketing writer in terms of educational background:
| Senior Copywriter | Marketing Writer | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 81% |
| Most common major | English | English |
| Most common college | Massachusetts Institute of Technology | Massachusetts Institute of Technology |
Here are the differences between senior copywriters' and marketing writers' demographics:
| Senior Copywriter | Marketing Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 54.6% Female, 45.4% | Male, 41.3% Female, 58.7% |
| Race ratio | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4% | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |