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Senior marketing associate salary
Average senior marketing associate salary
$68,942
Understanding the Senior Marketing Associate Salary
The average salary for a Senior Marketing Associate stands at approximately $68,942 per year, with variations based on experience, location, and industry. For instance, experienced professionals in metropolitan areas may earn significantly more, reflecting the demand for specialized marketing skills.
In terms of job responsibilities, Senior Marketing Associates typically manage marketing campaigns, analyze market trends, and collaborate with cross-functional teams to enhance brand visibility. They are key players in driving business growth and adapting marketing strategies to meet evolving consumer preferences.
Moreover, the highest-paying states for this role often include locations with a dense concentration of corporate headquarters or tech industries. States such as California, New York, and Texas frequently offer higher compensation, making them attractive for job seekers.
As companies continue to invest in marketing to stay competitive, the demand for skilled Senior Marketing Associates is expected to rise, presenting valuable opportunities for career advancement and salary growth.
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Where can a Senior Marketing Associate earn more?
Senior marketing associate salary estimates from across the web
Average senior marketing associate salary by state
The highest-paying states for senior marketing associates are Delaware, Washington, and California. The lowest average senior marketing associate salary states are Wyoming, Alaska, and West Virginia.
- State view
- County view
Highest paying states for senior marketing associates
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $94,234 | $45.30 |
| 2 | Minnesota | $76,368 | $36.72 |
| 3 | New York | $74,579 | $35.86 |
| 4 | North Carolina | $73,637 | $35.40 |
| 5 | Washington | $89,746 | $43.15 |
| 6 | New Jersey | $76,276 | $36.67 |
| 7 | California | $77,768 | $37.39 |
| 8 | Oregon | $70,219 | $33.76 |
| 9 | New Hampshire | $66,223 | $31.84 |
| 10 | Ohio | $73,282 | $35.23 |
| 11 | Connecticut | $68,253 | $32.81 |
| 12 | Illinois | $68,908 | $33.13 |
| 13 | Texas | $67,040 | $32.23 |
| 14 | Maine | $64,735 | $31.12 |
| 15 | Michigan | $67,970 | $32.68 |
| 16 | South Dakota | $62,921 | $30.25 |
| 17 | Missouri | $68,040 | $32.71 |
| 18 | District of Columbia | $68,517 | $32.94 |
| 19 | Rhode Island | $62,579 | $30.09 |
| 20 | Hawaii | $68,138 | $32.76 |
| 21 | Iowa | $65,046 | $31.27 |
| 22 | Indiana | $65,178 | $31.34 |
| 23 | Nebraska | $63,263 | $30.41 |
| 24 | Utah | $61,325 | $29.48 |
| 25 | Montana | $62,409 | $30.00 |
| 26 | Arkansas | $61,881 | $29.75 |
| 27 | Vermont | $60,872 | $29.27 |
| 28 | Colorado | $63,373 | $30.47 |
| 29 | Pennsylvania | $60,688 | $29.18 |
| 30 | Georgia | $62,054 | $29.83 |
| 31 | Florida | $63,073 | $30.32 |
| 32 | Maryland | $65,025 | $31.26 |
| 33 | North Dakota | $59,938 | $28.82 |
| 34 | Louisiana | $63,042 | $30.31 |
| 35 | Massachusetts | $62,294 | $29.95 |
| 36 | Wyoming | $56,483 | $27.16 |
| 37 | South Carolina | $61,094 | $29.37 |
| 38 | Nevada | $59,492 | $28.60 |
| 39 | Idaho | $57,542 | $27.66 |
| 40 | Wisconsin | $59,914 | $28.80 |
| 41 | Virginia | $60,173 | $28.93 |
| 42 | Tennessee | $57,526 | $27.66 |
| 43 | Arizona | $59,193 | $28.46 |
| 44 | Kansas | $58,207 | $27.98 |
| 45 | New Mexico | $59,194 | $28.46 |
| 46 | West Virginia | $55,346 | $26.61 |
| 47 | Alaska | $56,071 | $26.96 |
| 48 | Alabama | $56,717 | $27.27 |
| 49 | Kentucky | $50,238 | $24.15 |
| 50 | Oklahoma | $51,357 | $24.69 |
| 51 | Mississippi | $46,468 | $22.34 |
Highest paying cities for senior marketing associates
The highest-paying cities for senior marketing associates are Wilmington, DE, Seattle, WA, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Wilmington, DE | $94,240 | $45.31 |
| 2 | Seattle, WA | $90,294 | $43.41 |
| 3 | San Francisco, CA | $82,957 | $39.88 |
| 4 | Minneapolis, MN | $76,382 | $36.72 |
| 5 | New York, NY | $74,734 | $35.93 |
| 6 | Raleigh, NC | $74,090 | $35.62 |
| 7 | Cleveland, OH | $73,830 | $35.50 |
| 8 | Portland, OR | $69,672 | $33.50 |
| 9 | Chicago, IL | $69,010 | $33.18 |
| 10 | Saint Louis, MO | $68,764 | $33.06 |
| 11 | Washington, DC | $68,569 | $32.97 |
| 12 | Stamford, CT | $68,454 | $32.91 |
| 13 | Urban Honolulu, HI | $68,348 | $32.86 |
| 14 | Houston, TX | $67,259 | $32.34 |
| 15 | Indianapolis, IN | $65,172 | $31.33 |
| 16 | Baltimore, MD | $65,126 | $31.31 |
| 17 | Des Moines, IA | $64,863 | $31.18 |
| 18 | Jacksonville, FL | $63,910 | $30.73 |
| 19 | Omaha, NE | $63,514 | $30.54 |
| 20 | Denver, CO | $63,426 | $30.49 |
Senior marketing associate salary details
A senior marketing associate's salary ranges from $52,000 a year at the 10th percentile to $91,000 at the 90th percentile.
What is a senior marketing associate's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $91,000 | $7,583 | $44 |
| 75th Percentile | $79,000 | $6,583 | $38 |
| Average | $68,942 | $5,745 | $33 |
| 25th Percentile | $59,000 | $4,917 | $28 |
| 10th Percentile | $52,000 | $4,333 | $25 |
Highest paying senior marketing associate jobs
The highest paying types of senior marketing associates are senior director of marketing, head of marketing, and senior product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Sales/Marketing | $41,130 | $3,427 | $19.77 | 175,318 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
How would you rate the starting salaries for senior marketing associates, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring senior marketing associates now:
Which companies pay senior marketing associates the most?
Senior marketing associate salaries at Bed Bath & Beyond and Western Alliance Bank are the highest-paying according to our most recent salary estimates. In addition, the average senior marketing associate salary at companies like JPMorgan Chase & Co. and Personal Capital are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Bed Bath & Beyond | $105,809 | $50.87 |
| 2 | Western Alliance Bank | $100,352 | $48.25 |
| 3 | JPMorgan Chase & Co. | $98,284 | $47.25 |
| 4 | Personal Capital | $96,191 | $46.25 |
| 5 | $95,311 | $45.82 | |
| 6 | Cloudera | $94,962 | $45.65 |
| 7 | Pandora | $94,566 | $45.46 |
| 8 | Stryker | $93,059 | $44.74 |
| 9 | Eli Lilly and Company | $92,820 | $44.63 |
| 10 | NRG Energy | $91,976 | $44.22 |
| 11 | J.P. Morgan | $89,881 | $43.21 |
| 12 | Pine River Capital Management | $87,436 | $42.04 |
| 13 | Vista Equity Partners | $86,891 | $41.77 |
| 14 | Medtronic | $86,235 | $41.46 |
| 15 | Goldman Sachs | $85,235 | $40.98 |
| 16 | Guild Education | $85,184 | $40.95 |
| 17 | Moody's | $84,341 | $40.55 |
| 18 | Wells Fargo | $84,288 | $40.52 |
| 19 | Publicis Sapient | $82,523 | $39.67 |
| 20 | KeyBank | $82,219 | $39.53 |
Wage gap by gender, race and education
Senior Marketing Associate salary by industry
The average senior marketing associate salary varies across industries:
- The average senior marketing associate salary in the finance industry is $79,209, the highest of any industry.
- The average senior marketing associate salary in the finance industry is $72,999.
- Senior marketing associates in the professional industry earn an average salary of $58,363, the lowest of any industry.
Highest paying industries for senior marketing associates
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $79,209 | $38.08 |
| 2 | Health Care | $72,999 | $35.10 |
| 3 | Manufacturing | $72,533 | $34.87 |
| 4 | Media | $68,438 | $32.90 |
| 5 | Professional | $58,363 | $28.06 |
High paying senior marketing associate jobs
Senior marketing associate salary trends
The average senior marketing associate salary has risen by $5,825 over the last ten years. In 2014, the average senior marketing associate earned $63,117 annually, but today, they earn $68,942 a year. That works out to a 5% change in pay for senior marketing associates over the last decade.
Compare senior marketing associate salaries for cities or states with the national average over time.
Average senior marketing associate salary over time
Compare senior marketing associate salaries for individual cities or states with the national average.
Senior marketing associate salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $68,900 | $33.15 | +3.1% |
| 2024 | $66,800 | $32.13 | +1.1% |
| 2023 | $66,100 | $31.79 | -0.2% |
| 2022 | $66,200 | $31.85 | +1.1% |
| 2021 | $65,500 | $31.51 | +0.7% |
Recently added senior marketing associate salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| New York Life | Content Marketing, Institutional Senior Associate | New York, NY | 06/28/2025 | $90,000 |
| Cohen and Steers | Senior Associate, Product Marketing | New York, NY | 06/28/2025 | $105,000 |
| Horizon Media | Senior Associate, Partnership Marketing and Strategy (HS&E Properties and IP Sales Team) | New York, NY | 06/27/2025 | $85,000 |
| Capital One | SR. Associate, Product Marketing-Business Cards & Payments | Richmond, VA | 06/26/2025 | $94,600 |
| Ixl Learning | Senior Marketing Associate, Wyzant | San Mateo, CA | 06/21/2025 | $90,000 |
| Shopmy | Senior Associate, Growth Marketing | New York, NY | 06/21/2025 | $80,000 |
| Martinelli Holdings | Senior Marketing Associate | Rye, NY | 06/20/2025 | $55,000 |
| Remitly | Senior Growth Marketing Associate-Paid Social | Seattle, WA | 06/19/2025 | $89,000 |
| Doordash | Senior Associate, Growth Marketing, ADS | New York, NY | 06/14/2025 | $83,000 |
| Doordash | Senior Associate, Growth Marketing, ADS | Los Angeles, CA | 06/14/2025 | $83,000 |
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