How to hire a senior web analyst

How to hire a senior web analyst, step by step

Here's a step-by-step senior web analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior web analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior web analyst
• Step 8: Go through the hiring process checklist

What does a senior web analyst do?

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1. Identify your hiring needs

   Before you start hiring a senior web analyst, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect senior web analyst also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of senior web analysts.

   Type of Senior Web Analyst	Description	Hourly rate
   Senior Web Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$35-60
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18
   Research Internship	A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn... Show more	$12-28

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Google Analytics
   • A/B
   • Web Analytics
   • B Testing
   • Visualization
   • JavaScript
   • Data Analysis
   • WordPress
   • Website Performance
   • KPIs
   • HTML
   • SEM
   • Html Css

   Check all skills

   Responsibilities:

   • Manage and maintain permissions, features and layouts for dozens of SharePoint sites on the company s intranet.
   • Manage re-launch of FordsTheatre.org following Drupal redesign.
   • Monitor PPC campaigns to ensure highest ROI.
   • Configure DotNetNuke installations, modules and skins; complex form development; extensive HTML and CSS development.
   • Utilize Omniture to drive content strategy, user engagement measurement, and a/b testing in support of redesigning www.mycigna.com
   • Utilize findings to optimize conversions and ROI.

   More senior web analyst duties

3. Make a budget

   Including a salary range in your senior web analyst job description helps attract top candidates to the position. A senior web analyst salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a senior web analyst in West Virginia may be lower than in Washington, and an entry-level senior web analyst usually earns less than a senior-level senior web analyst. Additionally, a senior web analyst with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average senior web analyst salary

   $96,816yearly

   $46.55 hourly rate

   ---

   Entry-level senior web analyst salary

   $73,000 yearly salary

   Updated January 21, 2026

   Average senior web analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$136,483	$66
   2	California	$129,840	$62
   3	Minnesota	$103,499	$50
   4	District of Columbia	$97,526	$47
   5	Connecticut	$96,552	$46
   6	Texas	$91,651	$44
   7	New York	$90,121	$43
   8	Illinois	$88,808	$43
   9	Massachusetts	$86,318	$42
   10	Pennsylvania	$83,713	$40
   11	Virginia	$83,442	$40
   12	North Carolina	$83,254	$40
   13	Rhode Island	$81,811	$39
   14	Arizona	$80,869	$39
   15	Georgia	$79,823	$38
   16	Tennessee	$79,421	$38
   17	Florida	$75,937	$37
   18	Ohio	$75,712	$36
   19	Missouri	$69,071	$33

   Average senior web analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Adobe	$119,121	$57.27	14
   2	The TJX Companies	$117,895	$56.68	3
   3	American Eagle Outfitters	$116,511	$56.01	1
   4	Rosetta Stone	$116,188	$55.86
   5	Salesforce	$112,617	$54.14	15
   6	Wachovia Securities	$112,522	$54.10
   7	Intuitive Surgical	$110,739	$53.24	2
   8	Autodesk	$109,664	$52.72
   9	BJ's Wholesale Club	$109,268	$52.53	3
   10	NBCUniversal	$108,848	$52.33	55
   11	Expedia Group	$108,547	$52.19	5
   12	Move	$108,365	$52.10
   13	Napster	$107,128	$51.50
   14	Hub Group	$106,258	$51.09
   15	Best Buy	$106,008	$50.97
   16	Cox Media Group	$102,294	$49.18
   17	Quill.com	$101,986	$49.03
   18	Choice Hotels	$99,487	$47.83	2
   19	The Home Store	$99,453	$47.81
   20	Sigma-Aldrich	$97,471	$46.86

4. Writing a senior web analyst job description

   A senior web analyst job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a senior web analyst job description:

   Senior web analyst job description example

   TransUnion's Job Applicant Privacy Notice
   
   What We'll Bring:
   We are a trusted partner to businesses and consumers around the world. In 33 countries, TransUnion helps more than 45,000 businesses manage risk, reduce costs and improve lending decisions. We also maintain credit histories on more than 500 million consumers around the globe, helping them achieve their financial goals.
   
   We're looking for web developer with excellent HTML/CSS knowledge, a sound understanding of web standards and best practices, experience using content management systems like Adobe Experience Manager and an eye for good front-end design. You'll have excellent communication skills and be comfortable working independently and collaboratively as part of a team.
   
   What You'll Bring:
   What You'll Bring:
   Write, modify and troubleshoot HTML/CSS/JS code, either from scratch or through adaptation of existing software or framework packages to meet project requirements.Ability to test code changes through cross-browser testing to identify and resolve technical issues.Understanding of Responsive Web Design and ability to code using responsive frameworks (Bootstrap, Angular.js, etc.) Understanding of W3C standards as well as browser-specific bugs and variations, including Chrome, Safari, IE and Mozilla.Experience with website performance analytics, SEM, and SEO and confident at learning, testing and adopting new tools.Minimum 2+ years hands-on experience with a corporate Web property (Internet, Intranet, Extranet).Experience with the information architecture, page design, and usability testing within a web environment.Familiarity with Adobe Experience Manager content management system or similar web CMS.Ability to work and thrive in a fast-paced, constantly evolving work environment.Bachelor's degree or equivalent work experience.
   
   Impact You'll Make:
   You will help maintain the integrity of the TransUnion across our global footprint working with existing templates in AEM to ensure a consistent brand presence and strong user experience. Your work will support teams during our migration as well as support groups with deeper front-end development needs meet their business objectives through intuitive design and web flow. You will have a chance to influence process, workflow, and how we present digital experiences to our users.
   
   TransUnion Job Title
   
   Sr Analyst, Web Design

   Copy this example

   

5. Post your job

   To find senior web analysts for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any senior web analysts they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level senior web analysts with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find senior web analyst candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with senior web analyst candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior web analyst

   Once you've selected the best senior web analyst candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new senior web analyst. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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