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The differences between store merchandisers and stowers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a store merchandiser has an average salary of $37,143, which is higher than the $27,464 average annual salary of a stower.
The top three skills for a store merchandiser include in-store, customer satisfaction and retail store. The most important skills for a stower are PET, pallets, and basic math.
| Store Merchandiser | Stower | |
| Yearly salary | $37,143 | $27,464 |
| Hourly rate | $17.86 | $13.20 |
| Growth rate | 1% | 1% |
| Number of jobs | 149,850 | 198,954 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 50% | High School Diploma, 44% |
| Average age | 38 | 38 |
| Years of experience | - | - |
A store merchandiser must maximize profitability. They are responsible for studying sales trends and controlling the stock level in their store. They study their store's target demographics. They make financial presentations for their store's manager. If any production problem arises, they must quickly solve it. They negotiate stock quantities, and they supervise and train junior staff.
A stower is responsible for scanning a product and appropriately placing it to the right shelf for customer's consumption. Duties of a stower include inspecting the item for any defects and escalating damaged items to the supervisor ensuring adequately labeled products. Other responsibilities include operating essential store equipment, adhering to the sanitary standards of the working area, and assisting customers with their concerns and inquiries. A stower should have excellent time-management skills and the ability to multi-task, especially on working with a fast-paced environment.
Store merchandisers and stowers have different pay scales, as shown below.
| Store Merchandiser | Stower | |
| Average salary | $37,143 | $27,464 |
| Salary range | Between $24,000 And $55,000 | Between $21,000 And $34,000 |
| Highest paying City | Reno, NV | Lakewood, WA |
| Highest paying state | Oregon | Washington |
| Best paying company | The Coca-Cola Company | Rich Products |
| Best paying industry | Retail | Technology |
There are a few differences between a store merchandiser and a stower in terms of educational background:
| Store Merchandiser | Stower | |
| Most common degree | Bachelor's Degree, 50% | High School Diploma, 44% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between store merchandisers' and stowers' demographics:
| Store Merchandiser | Stower | |
| Average age | 38 | 38 |
| Gender ratio | Male, 54.6% Female, 45.4% | Male, 69.9% Female, 30.1% |
| Race ratio | Black or African American, 9.1% Unknown, 5.5% Hispanic or Latino, 20.0% Asian, 7.1% White, 57.3% American Indian and Alaska Native, 1.0% | Black or African American, 8.5% Unknown, 5.5% Hispanic or Latino, 19.6% Asian, 6.7% White, 58.8% American Indian and Alaska Native, 1.0% |
| LGBT Percentage | 6% | 6% |