Store merchandiser vs visual merchandiser

The differences between store merchandisers and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a visual merchandiser has an average salary of $38,037, which is higher than the $37,143 average annual salary of a store merchandiser.

The top three skills for a store merchandiser include in-store, customer satisfaction and retail store. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.

Store merchandiser vs visual merchandiser overview

	Store Merchandiser	Visual Merchandiser
Yearly salary	$37,143	$38,037
Hourly rate	$17.86	$18.29
Growth rate	1%	10%
Number of jobs	149,850	74,351
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 50%	Bachelor's Degree, 57%
Average age	38	40
Years of experience	-	-

What does a store merchandiser do?

A store merchandiser must maximize profitability. They are responsible for studying sales trends and controlling the stock level in their store. They study their store's target demographics. They make financial presentations for their store's manager. If any production problem arises, they must quickly solve it. They negotiate stock quantities, and they supervise and train junior staff.

What does a visual merchandiser do?

A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.

Store merchandiser vs visual merchandiser salary

Store merchandisers and visual merchandisers have different pay scales, as shown below.

	Store Merchandiser	Visual Merchandiser
Average salary	$37,143	$38,037
Salary range	Between $24,000 And $55,000	Between $27,000 And $53,000
Highest paying City	Reno, NV	New York, NY
Highest paying state	Oregon	New York
Best paying company	The Coca-Cola Company	RH
Best paying industry	Retail	Retail

Differences between store merchandiser and visual merchandiser education

There are a few differences between a store merchandiser and a visual merchandiser in terms of educational background:

	Store Merchandiser	Visual Merchandiser
Most common degree	Bachelor's Degree, 50%	Bachelor's Degree, 57%
Most common major	Business	Specialized Sales And Merchandising
Most common college	-	-

Store merchandiser vs visual merchandiser demographics

Here are the differences between store merchandisers' and visual merchandisers' demographics:

	Store Merchandiser	Visual Merchandiser
Average age	38	40
Gender ratio	Male, 54.6% Female, 45.4%	Male, 27.3% Female, 72.7%
Race ratio	Black or African American, 9.1% Unknown, 5.5% Hispanic or Latino, 20.0% Asian, 7.1% White, 57.3% American Indian and Alaska Native, 1.0%	Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	6%	17%

Differences between store merchandiser and visual merchandiser duties and responsibilities

Store merchandiser example responsibilities.

Manage entire pet food recycling facility converting 9,000 tons per year from pet food to swine and poultry feed.
Maintain database of stores, displays, soda units and pallets with PeopleSoft
Service area stores with beverage product, unload pallets, distribute merchandise, remove expire merchandise.
Ring up customers using a standard POS system and promote the purchase of the store credit card to all shoppers.
Communicate internally to ASM management and externally with customers regarding project status and completion.
Organize and conduct Macys luggage seminars and bridal events.

Visual merchandiser example responsibilities.

Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
Provide support to all meeting and VTC rooms.
Merchandise mens, ladies, kids, and accessories departments.
Operate audio board, PowerPoint, camera, and video switcher.
Assist outside vendor merchandisers (NIKE) with execution of planograms.
Assist with prop development and production for the 5 NYC flagship stores.

Store merchandiser vs visual merchandiser skills

Common store merchandiser skills

In-Store, 15%
Customer Satisfaction, 11%
Retail Store, 10%
Cleanliness, 9%
Basic Math, 7%
Product Promotions, 4%

Common visual merchandiser skills

Customer Service, 25%
Ladders, 17%
Sales Floor, 10%
Store Management, 6%
Drive Sales, 6%
Kids, 5%

Store Merchandiser vs. similar jobs

Store Merchandiser related careers

Store Merchandiser related jobs

What similar roles do

Zippia Careers
Office and Administrative Industry
Store Merchandiser
Store Merchandiser vs Visual Merchandiser

Updated January 8, 2025

Browse office and administrative jobs