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The differences between traffic coordinators and traffic managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a traffic coordinator, becoming a traffic manager takes usually requires 2-4 years. Additionally, a traffic manager has an average salary of $61,734, which is higher than the $40,092 average annual salary of a traffic coordinator.
The top three skills for a traffic coordinator include customer service, data entry and freight carriers. The most important skills for a traffic manager are project management, traffic management, and account executives.
| Traffic Coordinator | Traffic Manager | |
| Yearly salary | $40,092 | $61,734 |
| Hourly rate | $19.27 | $29.68 |
| Growth rate | -3% | -3% |
| Number of jobs | 18,001 | 14,997 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 66% |
| Average age | 43 | 45 |
| Years of experience | 12 | 4 |
A traffic coordinator is responsible for monitoring the operations of various departments within a company, ensuring the timely submission of project deliverables to meet clients' demands and attain their highest satisfaction. Traffic coordinators evaluate production schedule, including the delivery of materials and proper allocation of resources, and identify areas of improvement on the workflow to avoid delays in production. They also respond to the client's inquiries and concerns, provide updates, and inform them of any adjustments as needed. A traffic coordinator works closely with the project teams to develop a strategy that would increase the staff's productivity and increase efficiency.
The main job of a traffic manager is to make sure that account service marketing collateral works and flows efficiently to production and creative departments. Traffic managers take responsibility for keeping everyone in the team on task and the projects on deadline. They manage the logistics tasks and keep the parties up-to-date on the recent progress. It is their job to coordinate work among the account managers, staff members, and advertisers. Also, they develop and maintain procedure transportation and distribution for delivery efficiency maximization.
Traffic coordinators and traffic managers have different pay scales, as shown below.
| Traffic Coordinator | Traffic Manager | |
| Average salary | $40,092 | $61,734 |
| Salary range | Between $29,000 And $54,000 | Between $37,000 And $102,000 |
| Highest paying City | New York, NY | San Carlos, CA |
| Highest paying state | New York | Virginia |
| Best paying company | DeWitt LLP Law Firm | AbbVie |
| Best paying industry | Media | - |
There are a few differences between a traffic coordinator and a traffic manager in terms of educational background:
| Traffic Coordinator | Traffic Manager | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | - | Stanford University |
Here are the differences between traffic coordinators' and traffic managers' demographics:
| Traffic Coordinator | Traffic Manager | |
| Average age | 43 | 45 |
| Gender ratio | Male, 39.6% Female, 60.4% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 10.7% Unknown, 4.2% Hispanic or Latino, 23.2% Asian, 7.3% White, 53.9% American Indian and Alaska Native, 0.7% | Black or African American, 11.2% Unknown, 4.3% Hispanic or Latino, 18.6% Asian, 6.1% White, 59.3% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 6% | 5% |