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Web writer vs content writer

The differences between web writers and content writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a web writer and a content writer. Additionally, a content writer has an average salary of $58,918, which is higher than the $54,533 average annual salary of a web writer.

The top three skills for a web writer include web content, writing articles and biographies. The most important skills for a content writer are digital marketing, wordpress, and web content.

Web writer vs content writer overview

Web WriterContent Writer
Yearly salary$54,533$58,918
Hourly rate$26.22$28.33
Growth rate4%4%
Number of jobs22,62219,621
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Average age4242
Years of experience22

What does a web writer do?

A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.

What does a content writer do?

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

Web writer vs content writer salary

Web writers and content writers have different pay scales, as shown below.

Web WriterContent Writer
Average salary$54,533$58,918
Salary rangeBetween $40,000 And $72,000Between $40,000 And $84,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Cisco
Best paying industry-Finance

Differences between web writer and content writer education

There are a few differences between a web writer and a content writer in terms of educational background:

Web WriterContent Writer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Most common majorEnglishEnglish
Most common collegeMassachusetts Institute of TechnologyMassachusetts Institute of Technology

Web writer vs content writer demographics

Here are the differences between web writers' and content writers' demographics:

Web WriterContent Writer
Average age4242
Gender ratioMale, 44.0% Female, 56.0%Male, 39.8% Female, 60.2%
Race ratioBlack or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between web writer and content writer duties and responsibilities

Web writer example responsibilities.

  • Update website daily, manage Facebook/Twitter/ Instagram accounts.
  • Create and edit content for business website and Facebook.
  • Pioneer writing sizing charts and technical information sidebars using HTML code.
  • Help social media efforts by creating corporate Facebook page and redesign and maintain a corporate blog.
  • Proof and edit content and create PowerPoint and Word.doc presentations for various marketing, city council and business/project relate meetings.
  • Integrate literary and performance poetry into prompts for student composition.
  • Show more

Content writer example responsibilities.

  • Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
  • Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
  • Produce a wide array of literature ranging from poetry to short stories.
  • Show more

Web writer vs content writer skills

Common web writer skills
  • Web Content, 39%
  • Writing Articles, 17%
  • Biographies, 12%
  • Web Copy, 10%
  • Search Engine Optimization, 1%
  • Blog Posts, 1%
Common content writer skills
  • Digital Marketing, 10%
  • WordPress, 9%
  • Web Content, 6%
  • Blog Posts, 6%
  • Digital Content, 3%
  • Content Marketing, 3%

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