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The differences between web writers and social media content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a web writer, becoming a social media content manager takes usually requires 8-10 years. Additionally, a web writer has an average salary of $54,533, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a web writer include web content, writing articles and biographies. The most important skills for a social media content manager are social media marketing, digital marketing, and instagram.
| Web Writer | Social Media Content Manager | |
| Yearly salary | $54,533 | $54,354 |
| Hourly rate | $26.22 | $26.13 |
| Growth rate | 4% | 10% |
| Number of jobs | 22,622 | 69,077 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Web writers and social media content managers have different pay scales, as shown below.
| Web Writer | Social Media Content Manager | |
| Average salary | $54,533 | $54,354 |
| Salary range | Between $40,000 And $72,000 | Between $31,000 And $92,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a web writer and a social media content manager in terms of educational background:
| Web Writer | Social Media Content Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between web writers' and social media content managers' demographics:
| Web Writer | Social Media Content Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 44.0% Female, 56.0% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |