Business Statistics

20+ Shocking Greenwashing Statistics [2023]

Greenwashing research summary. As more consumers become conscious of the environmental impact of their purchases, many companies have stepped up to offer greener products. Many, but not all. Some companies claim to be environmentally friendly, without that being the case. So, if you’re a conscious consumer or job seeker wanting to know more about greenwashing, […]

Corporate Tax Rate By State [2023]

Corporate tax rate by state research summary: Corporate tax rates can play a huge role in where companies form, and where they end up moving. For example, the wave of tech companies shifting from California to Texas and other southern states in recent years shows just how important of a role corporate taxes can play. […]

30 Incredible Affiliate Marketing Statistics [2023]: Facts About Affiliate Marketing In The U.S.

Research Summary. You don’t need to invent the next best product to become a successful entrepreneur. Affiliate marketing allows you to profit by advertising for other businesses. There’s a reason why this symbiotic relationship between businesses and marketers has become increasingly popular: 81% of brands around the world now have affiliate programs 16% of global […]

25 Amazing Cloud Adoption Statistics [2023]: Cloud Migration, Computing, And More

Cloud adoption research summary. The cloud has become a crucial backbone for many U.S. companies. From data storage and databases to servers and networking software, it’s an inexpensive and invaluable tool. To highlight just how important the cloud is, we’ve done our research, which shows that: 94% of enterprises use cloud services. 67% of enterprise […]

20+ Riveting Ridesharing Industry Statistics [2023]: Average Ridesharing Revenue, Market Share And More

Ridesharing research summary. Ridesharing apps are commonly used, whether you were on vacation or simply wanted to get around the neighborhood. From Uber to Lyft, these popular apps have completely changed how we approach travel in urban areas. When it comes to ridesharing, our extensive research shows that: The global ridesharing market is valued at […]

How Much Do Employee Benefits Cost In 2023?

Research summary: Employee benefits for private industry employees cost an average of $11.86 per hour, or 29.5% of the average cost per employee. Between 2021 and 2022, the cost of employee benefits in the US increased by an average of $1.03, partially due to inflation. The cost of employee benefits changes over time, but to […]

15+ Average Small Business Revenue + Profit Margin Statistics [2023]

Research Summary: Given that small businesses comprise over 99% of all American businesses, it’s important to understand average revenue and profit margins. Whether you’re a self-employed business owner or have a few employees, here are some crucial small business revenue and profit margin facts: The average small business in the US makes $53,000 in revenue. […]

What Percentage Of Gross Revenue Should Be Used For Marketing & Advertising?

Most companies use between 1% and 40% of their gross revenue for marketing and advertising services.

30 Crucial Customer Service Statistics To Pay Attention To [2023]: How Businesses Succeed

Good customer service has long been vital to keeping businesses strong, and today it’s just as important as ever.

25 Must-Know Customer Experience Statistics [2023]: The Benefits Of A Positive Customer Experience

Unlike other aspects of a business, customer experience (CX) has the power to improve brand loyalty, customer satisfaction, traffic, and sales all at the same time

25 Educational MBA Statistics [2023]: Average Age, Cost, And Salary For MBA Graduates

Research Summary: Otherwise known as a Master of Business Administration, an MBA is the most popular online degree. People in the US and around the world choose to pursue this postgraduate path for many reasons, including interests in marketing, management, finance, and more. To learn more about the pros and cons of an MBA, we’ve […]

30+ Invaluable Customer Loyalty Statistics [2023]: What Makes Customers Come Back?

Research Summary. In many ways, customer loyalty is the key to a successful business. When customers trust your brand, not only are they more likely to come back again and again, but they’ll also tell others about their positive experiences. With that in mind, we’ve done our research to find out just how important customer […]

26 Incredible Nonprofit Statistics [2023]: How Many Nonprofits Are In The U.S.?

Nonprofits are operations that provide accessible services for worthy causes, and they supply millions of jobs to Americans and represent a relatively huge portion of the United States GDP.

100+ Important Sales Statistics [2023]: Figures, Salaries, and Statistics

Research Summary. Sales positions make up a significant portion of the job force, although most never intended to work as a salesperson. Despite these high numbers, few buyers believe they can trust salespeople or that they can understand their needs. After extensive research, our data analysis team concluded: According to 40% of salespeople, prospecting is […]

25+ Cart Abandonment Rate Statistics [2023]: Ecommerce Industry Facts You Need To Know

Online shopping is easier and more popular than ever, but it can be frustrating to retailers when they’ve successfully gotten their potential customers to their website and are interested in making a purchase, only for them to abandon their cart and not convert.

45 Crucial Call Center Statistics [2023]: Metrics, Performance KPIs, And Industry Data

Research Summary. It’s basically a central human experience to worry about calling up a company’s call center to fix a problem or ask a question. That’s why the businesses that can provide an organized and effortless customer service experience through their call centers end up beating out their competition. Here are the key call center […]

40+ Vital Outsourcing Statistics [2023]: How Many Jobs Lost To Outsourcing?

With more and more businesses across the U.S. looking for ways to increase profit margins and cut costs, outsourcing has become a popular business tool for both big and small companies across the nation.

17 Essential Startup Statistics [2023]: Reasons For Failure, Profitability, And More

Research Summary. Nothing says “living the American Dream” like creating a successful startup. While startups can be full of risks and expenses, they’re also incredibly rewarding when successful. Of course, as exciting as kicking off a startup might be, the process comes with a whole host of challenges. From a lack of capital to low […]

25 Inspiring eLearning Statistics [2023]: Trends In Online Teaching In Schools And Businesses

Research Summary. Companies and schools alike have leaned more and more into eLearning over the past decade, and the trend doesn’t seem to be slowing down anytime soon. Here are some statistics about eLearning: The eLearning market is projected to reach $325 billion by 2025. 84% of undergraduate students had at least one of their […]

25+ Important Entrepreneur Statistics [2023] : What To Know Before You Start A Business

Research Summary. Entrepreneurs are vital to the U.S. economy. Although the going is often tough and many startups don’t make it, the ones that do, add to their communities by creating jobs and solving a problem for customers. Here are some statistics about entrepreneurship in the U.S.: there are over 31 million entrepreneurs in the […]