Research Summary. Using a combination of public government and company data as well as data gathered from thousands of job postings, the Zippia data team has created average salary estimates for jobs across the US. Using that data set, the team has identified the types of marketing managers that are the highest paid based on their average annual salaries.
Here is a summary of our findings for the highest-paying types of marketing managers:
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Senior Product Marketing Manager is the highest-paid type of marketing manager with an average salary of $128,471 and an average hourly rate of $61.76.
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The second highest-paying type of marketing manager is senior manager of marketing, with an average salary of $118,350.
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The average marketing manager salary is $104,550 per year, and the average hourly pay is $50.26.
Table Of Contents: Background | Table | Methodology | FAQs
Background
Choosing a career path can be difficult, and while pay shouldn’t be the only thing you consider in your decision, it is a significant factor. So if you’d like to work as a marketing manager, it helps to have an idea of what the highest-paid types of marketing managers are so that you can plan your career progression.
Here are the top salaries for different types of marketing managers:
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Senior Product Marketing Manager
Average Salary: $128,471
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
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Senior Manager Of Marketing
Average Salary: $118,350
A senior manager of marketing is responsible for monitoring the organization’s marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers’ demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes’ progress.
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Marketing Services Manager
Average Salary: $117,977
A marketing services manager is in charge of overseeing a company’s marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company’s policies and regulations.
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Product Marketing Manager
Average Salary: $112,220
A product marketing manager is responsible for managing the company’s goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients’ demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients’ inquiries and concerns timely and efficiently.
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Marketing Lead
Average Salary: $104,664
A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company’s products differently from their competitors.
Below is a full table of the average pay for various marketing manager that pay the most followed by a more detailed explanation of our methodology.
Highest-Paying Types Of Marketing Managers
Methodology
Zippia uses publicly published information from government sources such as the Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC), and the Office of Personnel Management (OPM) to create its salary estimates.
Our data science team also checks job postings and company-published resources for additional up-to-date salary information for marketing managers.
Once they’ve gathered the data, the team calculates a weighted average for each job title they’re estimating a salary for. For more details on our salary estimates, you can read the detailed methodology.
Highest-Paying Types Of Marketing Manager Jobs FAQs
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What is the highest-paid marketing manager job?
The highest-paid marketing manager job is a senior product marketing manager. Senior Product Marketing Managers earn an average salary of $128,471, which is $ 61.76 hourly.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
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What is a good salary for a marketing manager?
A good salary for a marketing manager is $104,550 or more. The average marketing manager salary is $104,550, so those making at least $104,550 are earning above-average paychecks.
Keep in mind, however, that the average marketing manager salary does fluctuate based on location, as companies will adjust their pay scales based on the cost of living in that area. Research what the average salary is in your area for someone of your expertise and experience level to get a more accurate view on how well you’re being paid.
In addition, if you’re just starting your career as a marketing manager, the average entry level salary is $77,612, so don’t base your opinion of your salary on the $104,550 average, as this includes all marketing managers of all skill and experience levels.
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Do Marketing Manager jobs pay well?
Yes, marketing manager jobs pay well. As in any industry, some marketing manager jobs pay better than others, but the average marketing manager salary of $104,550 is times the average national salary of about $44,225 per year.
In addition to this, many marketing manager jobs have high earning potential, with the top 10% of marketing managers earning $188,578 a year on average.
Marketing Managers’ salaries will fluctuate based on their experience level, industry, and location, so pay attention to these factors when you’re looking for a job as a marketing manager. Do your research on the going rate for a marketing manager in your area with your expertise, and don’t be afraid to negotiate your salary based on that information.
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Where do marketing managers get paid the most?
Marketing Managers get paid the most in Connecticut. In Connecticut, marketing managers earn an average annual salary of $106,726 and an average hourly wage of $51.31.
Following CT, the states with the highest-paid marketing managers are California, Washington, and New York, with average annual salaries of $113,956, $107,931, and $105,368 respectively.
The cities with the highest-paid marketing manager salaries are:
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Menlo Park, CA – $121,407
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Seattle, WA – $108,673
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Englewood, NJ – $106,652
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Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
