This question is about online review statistics.

Are online reviews trustworthy?

By Zippia Team - Sep. 1, 2023

Online reviews are somewhat trustworthy, with 78% of people trusting reviews more than direct marketing. However, many consumers worry about whether or not a review is fake, deceptive, or bought. This is why verified reviews are so valuable. On average, verified reviews increase the chances of making a sale by 15%.

Other factors that may harm a customer's trust in reviews include

Products with low ratings
Products with only 5-star ratings
Products with only a few reviews
Reviews that lack content
Reviews that are too old

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