This question is about app revenue statistics.

Do free apps make money?

By Zippia Team - Jun. 29, 2022

Free apps can make money. A big source of revenue for free apps comes from advertising. Much like broadcast TV or radio stations, advertising allows an app to secure customers without asking for a fee.

Free apps can also make money through in-app purchases, which leave it up to the consumer to decide whether or not they wish to spend money. Finally, there is always the "freemium" option, in which an app can be free, but a better, premium version of the app is available for a price.

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