This question is about inbound vs outbound.

How can you track the ROI of outbound marketing?

By Zippia Team - Dec. 7, 2022

Unfortunately, it's difficult to track the ROI of outbound marketing because of how broad of a strategy it is. However, in today's digital age, you can often track the success of things like pop-up advertisements or digital banners so as to try and calculate the overall ROI.

How can you track the ROI of outbound marketing?

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