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How do I become a social media manager from scratch?

By Zippia Team - Dec. 17, 2021

To become a social media manager from scratch, start with marketing experience. While we all may interact with social media daily, becoming an effective social media manager does take some knowledge and experience.

To become a social media manager, it is highly recommended that you pursue an education in marketing or attain some form of training to best understand the role.

Most people can develop a rudimentary understanding of new technological platforms fairly easily, but it takes a significant amount of thought and strategy for a brand to market itself effectively.

The average person's attention span usually shifts between eight seconds or less when it comes to social media, meaning that advertisements need to be quick and effective at grasping potential buyers' attention.

Most employers prefer a social media manager to have a bachelor's degree in marketing at minimum, but other experience in advertising, business, or even psychology can lead to a career within the field.

How do I become a social media manager from scratch?

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