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This question is about Carter's.
You write a cover letter for a job at Carter's by discussing any experience you have in retail, your personal passion for fashion and clothing, and any experience you have working with children. Carter's is a childrens' clothing store, so any experience working in retail, at clothing stores or stores for children, is relevant.
If you love being around children, or if you have any kids of your own, you may want to highlight that as well. You could also mention your desire to help others, especially in the context of providing good customer service.

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