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This question is about Glassdoor.
How does glassdoor make money?
Glassdoor makes money by charging a fee for job listings, job advertising, employer branding, and review intelligence. If a business wishes to post a job opening on Glassdoor, the cost is $249 per opening. The first three postings are free. Glassdoor also offers packages for larger businesses with many potential postings.
If a business chooses to, it can also receive additional exposure on its job postings by using targeted ads. Glassdoor charges for this service based on the number of jobs the business wants to promote as well as how long they want the advertisement to last.
Glassdoor also offers options for businesses to optimize how they are presented to potential candidates. For a fee, they can choose to have competitor ads removed from their company profile. They can also include branded photos and videos. The price for this service is only available by request.
Glassdoor was originally created as a review system for past employment from people who worked at these places. Glassdoor has expanded, but they still use this original review system and they found a way to monetize it. Glassdoor offers a Review Intelligence Service, which provides insight to businesses on how to improve operations to increase employee satisfaction.
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