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This question is about tiktok statistics.
How does TikTok make money?
TikTok makes money through advertising, in-app purchases, and e-commerce offerings. Advertising is usually one of the most lucrative avenues for Tiktok, as companies pay to place ads on users' feeds or for branded hashtags that users' can then put on their sponsored posts.
While not as commonly seen as advertisements are, TikTok also has in-app purchase options available to users. If someone likes a live video, they can purchase virtual TikTok currency to "tip" the creator.
The creator can then cash out these tips as a way to monetize their accounts, but TikTok also makes money on these transactions by taking a percentage as a commission.
The third way Tiktok earns money is by integrating e-commerce into its platform, which allows users to make purchases from other users and businesses without leaving the app. For playing host to these transactions, TikTok also earns a commission on these purchases.
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