This question is about online review statistics.

How effective are online reviews?

By Zippia Team - Sep. 1, 2023

Online reviews are very effective for increasing sales and building customer trust. For example, products with at least five reviews have their conversion rate increase by 270%, which will ultimately lead to higher sales and revenue.

A lot of this increase in conversion rate is caused by building customer trust. 91% of 18-34-year-old consumers and 49% of consumers overall trust online reviews just as much as a personal recommendation.

Ultimately, online reviews are a cheap and easy way to drastically increase positive outcomes for businesses.

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