This question is about personalization statistics.

How effective is personalization?

By Zippia Team - Sep. 1, 2023

Personalization is very effective, with the potential to increase ROI by up to 2,000%. Even if not to that extent, personalization still increases ROI by an average of 500% to 800%. In turn, increased ROI and customer loyalty result in an average 10-15% increase in revenue for companies.

Additionally, 90% of customers find the idea of personalization at least somewhat appealing, meaning there's little to no downside in its implementation.

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