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This question is about statistics.
Pinterest has 444 million active users. These users are found all over the globe, and each one of these logs onto Pinterest at least once a month.
While this isn't nearly the number of monthly active users that social media giants like Facebook, YouTube, and Instagram have (2.91 billion, 2.56 billion, and 2 billion monthly active users, respectively), it is still more than what Twitter has (436 million).
Within the U.S., Pinterest has 86 million monthly active users, and 31% of U.S. adults say they use Pinterest. This puts the platform as the third-most-popular social media platform in the U.S., behind YouTube (81%), Facebook (69%), and Instagram (40%).

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