How much does Adidas spend on advertising?

Question

Justin Parker · Accepted Answer

Adidas spends billions of dollars every year on advertising. For example, in 2022 the sneaker company spent 2.8 billion euros on advertising and promotions. Adidas is one of the biggest and most well-known athletic brands in the world, so it is no surprise that they spend billions every year promoting their brand and products.

In fact, Adidas is one of the world's leading apparel brands. Being one of the most recognizable brands on the planet comes with its costs. The success of Adidas year after year can at least be partially attributed to the billions of dollars they spend on advertising, marketing, and promotions.

Adidas also has sponsorship contracts with some of the world's most famous and impressive athletes. These deals normally run in the millions of dollars per contract, so it's not hard to imagine how the company ends up spending billions each year. But the strategy is clearly working because Adidas has continued to grow its business across the globe.