How much does Budweiser spend on advertising?

Budweiser spends less than 1 % of their total revenue on advertising. In 2021, for example, Budweiser spent over $200 million on advertising and had a revenue of $54 billion. Budweiser heavily relies on digital advertising channels, which include online display ads, social media advertising, search engine marketing, and content marketing.

Budweiser employs various strategies to promote its brand and products. Traditionally, Budweiser has been known for its investments in TV advertising, including high-profile commercials aired during sporting events like the Super Bowl. These ads feature engaging storytelling and memorable characters to connect with consumers on an emotional level.