How much does Gucci spend on advertising?

Gucci spends almost 36% of their total media budget on advertising. In 2021, for example, they spent over a hundred million dollars on advertising that included cleverly executed digital marketing campaigns featuring a hoard of celebrities such as Harry Styles, Serena Williams, and Dakota Johnson doing a "talk show" with James Corden.

Gucci is known for their unconventional advertising that includes the use of memes, which may explain their popularity with the millennial crowd. For example, in a recent campaign, Gucci used memes to promote its watches. Gucci strategically spends money on advertising that aligns with current pop culture which is why they are perceived as a forward-thinking brand.