How much does peloton spend on advertising?

As of the latest reports, Peloton spent over $417 million on advertising in 2020. This was a significant increase from previous years as the company aimed to capitalize on increased demand for at-home fitness equipment and classes due to the COVID-19 pandemic.

Peloton's marketing strategy involves a mix of traditional and digital advertising channels. They utilize television and radio ads, social media campaigns, and influencer partnerships to reach their target audience. The substantial investment in advertising represents Peloton's commitment to building brand awareness and attracting new customers to its fitness platform.