How much does Starbucks spend on advertising?

Question

Justin Parker · Accepted Answer

Starbucks spends billions of dollars every year on advertising. Starbucks is one of the biggest and most well-known coffee brands in the world, so it is no surprise that they spend billions every year promoting their brand, products, and services. In fact, Starbucks is the world's leading coffee brand.

Being one of the most recognizable brands on the planet comes with its costs. The success of Starbucks year after year can be partially attributed to the billions of dollars they spend on advertising, marketing, and promotions.

It is also important to note that Starbucks spends these advertising dollars on campaigns around the world. Their advertising presence in the United States is strong, but the company has spent years expanding their reach to make a considerable impact on many corners of the globe. This is part of the reason the coffee company spends billions on advertising every year.