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How to build a copywriting portfolio

By Zippia Team - Nov. 17, 2022

To build a copywriting portfolio, include work samples on different platforms, screenshots of visual work, and a profile page.

When you include your work samples be sure to include different writing styles and platforms you have used. Are you well-versed in technical writing, business writing, marketing writing, and so on. Keep in mind your target audience, what is their favored platform. This will help you determine which writing style to put at the forefront.

Giving a visual of your work is far better than just text alone. The visual gives the full design element of your work. Having this visual included also keeps it available for years to come. The screenshot keeps your visual work available even when a link to it is no longer valid for some reason.

Your portfolio should undoubtedly include your profile. Include a picture of yourself. This should be a professionally driven picture. Describe who you are and your title. Make sure to include a few sentences about yourself or your skills that will make you stand out.

How to build a copywriting portfolio

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