How to start a copywriting business?

To start a freelance copywriting business, learn core copywriting skills, build a portfolio, and develop and refine your freelance process. Starting a freelance business requires determination and dedication, but many freelance copywriters can easily make over $100,000 annually, so it is definitely worthwhile.

1. Learn core copywriting skills

   Copywriting does require a specific set of skills, including understanding persuasive writing. Along with writing style, you will need to understand the basics of successful copywriting such as headlines, value propositions, and landing pages. You will also need to know how to construct emails, advertisements, and video scripts.

2. Build a portfolio

   Once you have learned these core skills, you can start taking on your first clients and building up a portfolio. Most likely, your first clients will not be paying well, but this is an essential practice for you to gain experience. Your first jobs are more about the experience and building a portfolio rather than making lots of money.

3. Refine your freelance process

   Generally, after 3 to 6 months of taking these small, entry-level jobs, you will be ready to begin taking on larger clients. To do this, it is important to streamline your entire process. This includes mapping out how you find leads, close sales, collect payments and work with your clients. Having a set plan will make it easier to work with many different clients.