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This question is about cord cutting statistics.
Is cable TV losing subscribers?
Yes, cable TV is losing subscribers. In 2020, there were about 71 million subscribers to cable TV platforms, and this is expected to fall to 56 million by 2025.
In 2021, just 56% of Americans watched cable or satellite TV, and 27% of U.S. households intended to cancel their cable and satellite subscriptions by the end of the year. In contrast, 76% of Americans said they watched cable or satellite TV in 2015, and just 15% said they intended to cancel their subscriptions in 2020.
Not only is cable TV actively losing subscribers, but it also isn't gaining young new subscribers who are moving out on their own and separating from their parents'subscriptions.
These young adults are choosing not to pay for cable or satellite TV in the first place. 44% of U.S. adults have never had a cable or satellite TV subscription, and 61% of them are between 18 and 29 years old.
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