Is copywriting a good career?

Yes, copywriting is a good career. Copywriting involves taking a company's offering and creating a way to convey that to its target audience in a way that will make the target audience want to take action. It involves connecting people who have a need or problem with the solution to that need or problem.

• Copywriting work is rewarding. Copywriters find their work stimulating and challenging and appreciate the variety. Copywriters get to work with graphic designers, as well as with people in nearly every function of a company: Product managers, developers, production people, marketing managers, buyers, etc.

• No day is the same, and no project is the same. They like working with people from many different areas of a company and appreciate the opportunity to learn new things. They especially enjoy the opportunity to use their creativity on a daily basis and actually put their creations out into the world in a meaningful way.

• It is a well-paid career. Copywriters are, by far, the best-paid types of writers (taking out outliers like JK Rowling or Malcolm Gladwell). Even outside of writers, copywriters are among some of the most well-paid professionals in any field.

  While money isn't everything, job satisfaction certainly increases when you feel like you are valued for your work. As a trained copywriter, you help your clients move their businesses forward. That is rewarding in and of itself. But that also means clients are more than willing to compensate you for the work you do.

• Job security. The consistently growing need for more and better copywriters also means that high job security gets factored into their satisfaction. As of 2019, there were 32.5 million businesses in the United States alone. Plus, there were 1.5 million nonprofits.

  Add to that, more than half a million new businesses are started each month. If only 1% of businesses hired a copywriter, that's 340,000 businesses. That's not factoring in that many businesses work with multiple copywriters! During a recession, businesses get hyper-focused on sales.

  And, because effective messaging helps drive sales, businesses still need a copy. Of course, there are still variables when it comes to job security. There's no guarantee a business won't let someone go. But having the skills to freelance, even if that's not your full-time goal, gives you a career safety net.