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This question is about statistics.
Is Pinterest still popular?
Yes, Pinterest is still popular. While not as big as many of its counterparts as far as the number of monthly active users goes (Pinterest is number 14 on the list), the platform still has a respectable monthly active user count of 444 million.
In addition to this, 31% of U.S. adults use Pinterest, which is a larger share than social media giants like Twitter, LinkedIn, and TikTok have. In fact, only YouTube, Facebook, and Instagram have larger shares of American adults saying they use those platforms than Pinterest does.
A large portion of social media users uses Pinterest to shop, with 48% saying they log on in order to find or buy products. In comparison, just 10% say the same about Instagram, 14% say that about Facebook, 7% about Twitter, and 4% about Snapchat.
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