This question is about cord cutting statistics.

Is the cable industry dying?

By Zippia Team - Jun. 29, 2022

Yes, the cable industry is dying. Unless cable company executives can develop a new strategy, the industry will likely continue to slowly decline.

From 2020 to 2025, the number of cable TV subscribers is expected to fall from 71 million to 56 million, and in 2030, the cable and satellite TV penetration rate in the U.S. is expected to hit 79%. This is down seven percentage points from 2017's penetration rate of 85%.

At the same time, the streaming services industry is expected to see its revenues nearly double from 2021 to 2025, giving the cable industry an increasingly fierce competitor to overcome.

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