This question is about podcast industry statistics.

Is the podcast market saturated?

By Zippia Team - Sep. 1, 2023

Yes, the podcast market is very saturated, with over 5 million active podcasts globally and 70 million podcast episodes. This large quantity of content available to listeners can make capturing attention very difficult for new podcasters, especially considering the nature of the audience.

Unlike music, which can be played in the background easily, listening to a podcast requires more of a listener's attention. This, combined with millions of podcasts and a finite number of hours in a day, can make gaining traction very difficult.

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