What are careers in copywriting?

Copywriter, digital marketing manager, and social media intern are careers in copywriting. Here are some details of each of these careers in copywriting:

• Copywriter

  Many copywriters work in the advertising industry. Here they craft and write many different kinds of promotional materials, including slogans, taglines, promotional emails, text that will be used for a commercial, copy for billboards, and any writing that appears on a company website.

  Their main objective is to persuade customers to buy a product or service by engaging them with entertaining and informative writing.

  Many works for advertising agencies where they have many different clients, but plenty also work for individual companies where they only focus on copy for that specific company or brand.

  There are also copywriters that work in niche areas outside of advertising, such as medical copywriters. These kinds of copywriters are typically fewer advertisers and more educators on various medical topics.

  Another example is technical copywriters; these writing professionals seek to provide writing on complex technical subjects that are easily understood by laymen readers.

  Copywriters typically have at least a bachelor's degree in advertising, marketing, English, or another related field. Medical and technical copywriters may have a bachelor's degree in the field in which they write about. These copywriters also may have professional experience in the field they write about as well.

  The average salary of a copywriter in the United States is $53,544 per year.

• Digital marketing manager

  Digital marketing managers are tasked with developing, executing, and overseeing long-term digital marketing campaigns. They also will employ short-form advertising strategies as well. Digital marketing managers look to increase brand awareness through many different techniques, including copywriting.

  They want to get as much traffic to a company's website as possible in an attempt to generate sales and brand awareness. They also oversee a whole team of digital marketers. These teams consist of copywriters, social media strategists, web and video teams, and other marketing employees.

  Some other common tasks include finding and testing new digital platforms and applications, utilizing web analytics to keep track of the company's website traffic, and following and documenting consumer behaviors.

  Digital marketing managers often work on campaigns that involve email marketing, social media, and digital advertising.

  Most digital marketing managers have at least a bachelor's degree in marketing, advertising, or another related area. Many also have master's degrees in these fields, as sometimes companies prefer candidates with a master's degree for this position.

  There are also many different certifications you can obtain to enhance your career as a digital marketing manager.

  The average salary of a digital marketing manager in the United States is $76,854 per year.

• Social media intern

  Social media interns are usually aspiring marketing and communications professionals. They participate in the management of a company's social media and may take part in crafting some of the copy for certain posts. They help create content that is typically related to a company's brand, services, products, or events.

  Some common tasks include brainstorming, crafting, and posting company content to different social media platforms, keeping specific company schedules on posting content, helping craft social media campaigns that will reach the largest possible audience, and creating photography, video, and graphic design content creation.

  Most social media interns have a bachelor's degree in advertising, marketing, or communications. Most importantly, they need to be well-versed in a variety of different social media platforms and have an online footprint.

  The average wage for a social media intern in the United States is $12.21 per hour; however, some positions may be unpaid, and others may fall in the $7.25 to $23.55 hourly wage range.