What are some current trends in the cereal industry?

Current trends in the cereal industry are associated with younger generations and those looking to live a more healthy and active lifestyle. For example, here is more information about the most prominent trends in the industry right now:

• Natural ingredients. 50% of breakfast cereal consumers now look for products with natural ingredients. This has resulted in 16% increase to brand launches that include no artificial ingredients or preservatives within the past 5 years.

• High Fiber. In the same vein, most consumers want high fiber in their cereal, rather than sugar. Due to this trend, 38% of brands now claim to have whole grain, and 30% claim to have high fiber at 30%.

• High Protein. Fewer and fewer consumers are comfortable purchasing animal products, which means they're also looking for protein alternatives. Cereal can fill this gap, as 54% of adults believe a healthy breakfast is high in protein.