What are the 4 R's of personalization?

The 4 R's of personalization are Recognize, Remember, Recommend, and Relevant. In more detail, here is what the 4 R's represent:

• Recognize: Knowing your customers through the data you gather (i.e., their role, location, preferences, and favorite products).

• Remember: Ensuring you have records of your customers so you can recall information when needed (i.e., browsing behavior, actions taken, and implicit interests)

• Recommend: Presenting relevant products and information to each customer that helps them navigate the overwhelming sea of commerce (i.e., content recommendations, product announcements, and cross-sell opportunities).

• Relevant: Only push content that is connected to the data you've learned about the customer (i.e., products similar to others they've liked or located in their area).