What does a product marketing director do?

Question

Zippia Team · Accepted Answer

A product marketing director does work to develop and direct all the marketing activities of a particular product, product line, or market. Product marketing's role is to synthesize market, consumer, product, and competitive inputs into driving the highest possible revenue for the business.

Key duties and responsibilities of a product marketing director:

Study and attain complete know-how of customer needs.
Translate consumer needs into product requirements working with product management and development teams.
Develop and record go-to-market strategy for new products.
Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.
Enhance product definition and positioning using competitive information, market, and product analysis.
Support sales and market through sales tools, training, and market expertise to ensure their ability to effectively position and sell products.
Coordinate product launch team meetings, establish and supervise related activities.
Facilitate market research approach, methodology, and integration of findings into product marketing department by driving organizations go-to-market approach.
Recruit and develop a team of product marketing professionals having the same company values, innovation, and fit with corporate culture.
Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends, and competitive gaps.
Merge data-driven market by the understanding of customer feedback to prioritize go-to-market strategies.