This question is about brand director skills.

What is a branding kit?

By Kate Swindlehurst - Mar. 13, 2023

A branding kit is a collection of design choices, brand rules, and assets that make up a company's look and feel. Graphic designers and marketing professionals use it to ensure a brand maintains consistency across channels. It is sometimes referred to as a brand kit or brand identity kit.

A branding kit can be extremely important for larger companies, especially those active across various mediums and markets. While many different people are working on marketing and for brands in general, they all work for one brand and must keep a consistent message across all channels.

Branding kits can be especially important for graphic designers, copywriters, and social media marketers. Also, if a brand decides to begin working in a new market, branding kits can help a brand keep its overall look and feel while adapting parts to appeal to that market's specific needs.

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