What is a convenience product?

Question

Justin Parker · Accepted Answer

A convenience product is a type of product that is marketed to consumers that has a low price point and is often widely available. Convenience products are known to be purchased regularly with very little effort or comparison by consumers in terms of the specific item's pricing.

Convenience products are generally bought by consumers as part of their routine or daily habits. These types of products are often found in establishments like:

Convenience stores
Supermarkets
Vending machines

Examples of common convenience products include:

Beverages
Snacks
Household items
Personal care items
Toiletries

Convenience products are often marketed to consumers by having colorful and attention-grabbing packaging. They also tend to use strong and distinct branding methods.

The main goal in the marketing of convenience products is to have consumers easily recognize the brand and product and have it be appealing to them or them to make a purchase. Convenience products are usually low-priced in comparison to more premium or specialized products. They are geared to be easily bought and used on-the-go.