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This question is about associate marketing manager resumes.
What is an assistant marketing manager?
An assistant marketing manager provides administrative and clerical support to the marketing manager.
They are responsible for writing sales copy, organizing events, contributing to the annual marketing plan, helping implement and monitor marketing campaigns, handling correspondence, and assessing the effectiveness of marketing efforts.
Assistant marketing managers support marketing activities by planning, organizing, and implementing market research. This research comes in many forms (e.g., Google analytics, customer service, focus groups) and provides valuable information regarding consumer preferences and market trends.
An assistant marketing manager may also work on interpreting data under the guidance of a more senior marketing manager to provide data-driven results that can help drive business by identifying a target market or determining the demand for a product/service.
A common role for assistant marketing managers is to contact potential customers through cold calls, emails, or home visits to create product awareness and improve sales.
Part of being an assistant marketing manager, therefore, is to establish a good rapport with clients and maintain customer relationships to reduce clientele attrition.
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