This question is about largest spirits brands.

What is the most valuable spirit brand in the United States?

By Zippia Team - Sep. 1, 2023

The most valuable spirit brand in the United States is Bacardi. As of 2022, Puerto Rico-based Bacardi has a brand value of $3.1 billion. Jack Daniels is the next most valuable liquor brand in the U.S. with a value of $2.9 billion.

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