Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
This question is about marketing communications manager skills.
What is viral marketing?
Viral marketing is a marketing technique that refers to how consumers spread information about a product to other people, much in the same way that a virus spreads from one person to another. Its goal is to encourage individuals to pass on a marketing message on to others, creating the potential for exponential growth in the message's exposure and influence.
Viral marketing is often used in conjunction with social media platforms such as Facebook, Twitter, YouTube, LinkedIn, and Snapchat. Viral marketing can be a very cost-effective way of promoting a business or product. It's a grassroots sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate.
One of the most famous examples of viral marketing is the ice bucket challenge. Launched by the ALS Association in 2014, participants were encouraged to record themselves dumping a bucket of ice water over their heads and nominate others to do the same.
Tips for how to set up a viral marketing campaign:
Set Objectives: Define measurable objectives before launching a viral marketing campaign so you can accurately measure success.
Develop Quality Content: Create content that is entertaining, informative, and valuable. Content should be shareable and easy to digest.
Leverage Influencers: Reach out to influencers in your niche who have large followings and ask them to help spread the word about your campaign.
Leverage Different Channels: Utilize multiple social media channels like Twitter, Facebook, Instagram, Pinterest, and YouTube to get the message out.
Promote Through Paid Ads: Using paid advertising on search engines, social media platforms, and other sites can help boost your reach quickly.
Track Performance: Use analytics tools to track the performance of your campaign and adjust your strategy as needed.
Choose from 10+ customizable resume templates
Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
