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This question is about what a writer and editor does and writer and editor.
Writing and editing are parts of a content creation process, typically produced for a specific purpose. In general, most people can write and edit, but the occupations of writer and editor mean that they are professionals that can create and revise works accordingly to match their company's marketing and promotional goals.
Employers typically hire writers to create a variety of writing content to help promote and market their brand. It can vary from writing tweets for Twitter, captions for photos to press releases and blog articles.
This is generally part of the company creating useful and effective content to target their audience and build their brand image, or it can be more informational.
Employers typically also hire editors who can oversee writers and supervise the writers' content to double-check that the content fits the company's goals.

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