This question is about personalization statistics.

What percentage of customers want personalization?

By Zippia Team - Sep. 1, 2023

71% of customers want personalization. That number doesn't exactly outline how important personalization has become, though, as 62% of customers actually expect personalization rather than just wanting it.

That means choosing to opt out of personalization will result in not meeting the expectations of over half of your customers. This will ultimately reduce loyalty and retention, and then sales and revenue.

What percentage of customers want personalization?

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