This question is about online review statistics.

What percentage of people use online reviews?

By Zippia Team - Sep. 1, 2023

95% of people use online reviews before purchasing a product. Additionally, 81% of consumers use Google to check out local businesses in the US, meaning that online reviews are just as valuable for physical stores as online shops.

The share of people who use online reviews is much lower worldwide, though, with only 36% of global internet users aged 25 to 34 using online reviews for product research.

What percentage of people use online reviews?

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