This question is about largest milk brands.

Why is the dairy industry declining?

By Zippia Team - Sep. 1, 2023

There are many reasons why the dairy industry is declining, from the pandemic to consumer preferences. The fact is that milk consumption is 42% from a half-century ago. Here are some of the core reasons why less and less people are buying and drinking milk:

The pandemic disrupted production and increased milk price volatility
Younger generations are turning away from milk for environmental and ethical reasons, in favor of non-dairy alternatives
General environmental concerns about cattle farming

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